• ENTERTAINMENT & SPORTS MARKETING
     
    COURSE DESCRIPTION 
     
    This course will introduce you to the basics of marketing through the sports and entertainment industries. The topics will include the following: What is Marketing, College and Amateur Sports, Professional Sports, The Marketing of Sports Products, Public Images, The Global Market, Careers in Sports Marketing, The Entertainment Industry, Recreation Marketing, Marketing Plans and the Legal Issues surrounding Sports and Entertainment Marketing. The course will also allow the students to use the Internet to do research, produce individual and group projects, view videos and attend possible field trips.